Cebu is set to host ATF TRAVEX 2026, reaffirming the Philippines’ central role in Southeast Asian tourism as industry leaders from across ASEAN come together to shape the region’s future.

As the flagship travel trade event of the ASEAN Tourism Forum (ATF), TRAVEX continues to be a key platform for collaboration, idea-sharing, and long-term partnerships. It brings together national tourism organisations, buyers, sellers, media, and policymakers with a shared vision: strengthening ASEAN’s position as a united, competitive, and sustainable tourism destination.

One of the highlights of ATF TRAVEX 2026 will be the participation of all 11 ASEAN Member States, including Timor-Leste, the region’s newest member. Delegates can expect valuable insights into emerging destinations, evolving travel trends, and the strategies shaping tourism growth across Southeast Asia.

According to the Tourism Promotions Board Philippines, hosting ATF TRAVEX is both a responsibility and an opportunity — reflecting ASEAN’s growing momentum, regional connectivity, and commitment to working together in an increasingly competitive global tourism landscape.

As ATF celebrates its 45th anniversary, ATF TRAVEX 2026 stands as a milestone event, reinforcing a shared sense of purpose and highlighting ASEAN’s collective vision for navigating the future of tourism together.

For more details, visit  Atfphilippines.com

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